Volkswagen ‘Electric Sunshine’

What does everyone need on Blue Monday?

Sunshine.

To show off the ID. Buzz - Volkswagen’s first 100% electric van, we transformed a billboard into the world’s biggest SAD lamp, giving passers-by the chance to recharge with some ‘electric’ sunshine. 

Inspired by the classic campers of the Sixties, the ID. Buzz has sunny vibes in its DNA. So what better to brighten up the “saddest day of the year”? (Other than an actual summer holiday). Using fancy high-intensity bulbs, our billboard replicated the sun’s mood-lifting effects, giving serotonin-starved Londoners a much-needed hit of vitamin D..