Samsung ‘Fill It With Life’

No one thinks about a hard drive. Until you drop your laptop in a volcano, without backing it up… Then a hard drive becomes as precious as life itself.

To show that we don’t just save down unemotional files, we played off files names to actually reflect the memory or a feeling we attached to a file or life moment. Reminding people to look after their precious stuff with a hard drive. Because if it means something to you, you don’t just fill it with ‘stuff’…

You fill it with life.