Tesco Mobile ‘Unexpected Substitutions’

To launch Tesco Mobile’s new brand platform, ‘Supermarket Mobile’, they wanted to get existing Tesco customers excited.

So we decided to hijack the thing that gets them riled up the most: Substitutions. Instead of the usual, ‘Sorry we didn’t have any apples, but here’s some tinned peach’, how about, ‘We didn’t have any apples, but here’s the latest Apple iPhone. Sorry not sorry 🍏📱😁 ‘.

As expected, people loved our Unexpected Substitutions…