Burger King ‘We give up.’

Burger King and Whopper. Whopper and Burger King. A tale as old as time. Well, as old as Burger King… For over 65 years, Burger King has always favoured the Whopper - bombarding the world with it at every turn. Spending millions in ad spend on it, brokering celebrity deals for it, even naming their restaurants ‘Home’ of it…

However, after all this, certain BK diners prefer the Chicken Royale. After 65 years of trying, Burger King have failed. All that’s left for them to do is to say: ‘We give up.’

Director: The Sacred Egg

Photographer: Lou Escobar